What is AMP?

SEOAntAbout 1 minSEOAnt - AI SEO Optimizer

In web development, "AMP" stands for "Accelerated Mobile Pages". It is an open source project launched by Google to optimise the loading speed and performance of mobile web pages to provide a faster user experience.

The following are the general steps for operating to make a page faster:

Introducing the AMP framework: Add a link to the AMP framework to the header of the HTML page. This way, the browser knows to load the AMP components and styles and render the page according to best practices.

Using AMP HTML: Converting web content to AMP HTML format.AMP HTML is an HTML-based extension that uses a specific set of rules and tags to ensure efficient and fast loading.

Using AMP components: Use AMP components to replace some common HTML elements for more efficient loading and rendering. For example, <amp-img> instead of <img>, <amp-audio> instead of <audio>, and so on. These components are optimised to better manage resource loading and page rendering.

Asynchronous loading of resources: AMP encourages asynchronous loading of resources, such as CSS and JavaScript. this allows the page to continue to load other resources after the main content is loaded, increasing the speed at which the page is rendered.

Use AMP caching (optional): AMP pages can be cached by the Google AMP caching server or other AMP caching servers. This way, when a user accesses your pages, for example through a search engine, the pages will load faster because they are actually served from the caching server.

Avoid blocking resources: Avoid resources that block the rendering of the page during page loading, for example, don't load a lot of JavaScript or CSS files in the header.

Overall, by following AMP best practices, you can significantly improve the loading speed and performance of your mobile web pages, thus providing a better user experience. Page load speed is a key aspect of meeting user expectations and SEO standards. 40% of people will abandon a site that takes more than 3 seconds to load. Improving the loading speed of landing pages often leads to more conversions.