What and How Usage and Effect of Keyword Research
What's the point of keyword research
- Improve the exposure of the website
The possibility of orders exists only when there is exposure, and through keyword optimisation you can improve your website ranking and get more exposure.
- Reduced promotion costs
If you don't have considerable financial resources, it is impossible to do bidding; because the cost of bidding is very high, so you can choose keyword optimisation to get high benefits with low costs.
- Increase website visits
In the search engine website keyword ranking the better, others will be searched the greater the opportunity to visit our website users will be more.
- Get more free traffic
In the search engine natural ranking to get more free traffic, which is a very direct reason. No optimisation may not rank, no one visits the site, which is what all users do not want to see.
How to use keyword research
Click on Keywords Research in the left navigation to view keywords.
Step 1 Check out competing sites for keywords.
Once the relevant URLs appear, click on the numbers in the box to see the competing natural keywords, and paid keywords, respectively.
To see the useful keywords you need to look at the Volume (the search volume of the keyword) and KD (the difficulty of the keyword, the lower the better). The higher the Volume is, the better it will be. The value of the KD is preferably less than 20 characters. Click on the plus sign to add to the list of keywords.
Step 2 Filter keywords for comparison to view rankings
View the keywords that have been added in the Keywords library and click on the plus sign on the right to My keywords for comparison.
On this page you can see the keyword rankings for each keyword in the search engines, and click on the small cyclic icon to update the ranking information in real time.
You can also view this information by uploading keywords and manually adding keywords. By Copying the excellent keywords filtered out, you can add keywords for each of your pages, so that your page appears in the search engine and improve the ranking.